Brookdale Senior Living CEO rings the NYSE bell to celebrate book publishing


“Heroes Work Here” by Lucinda M. Baier is available now

NASHVILLE, Tenn., April 19, 2022 /PRNewswire/ — Brookdale Senior Living President and CEO Lucinda “Cindy” Baier celebrated the release of the book, Heroes Work Here: An Extraordinary Story of Courage, Resilience and Hope from the Front Lines of COVID-19 ringing the NYSE closing bell today.

In this book, Baier shares a candid look at how Brookdale weathered the pandemic and features first-hand accounts from the heroes on her team who have helped save lives throughout COVID-19. The book also serves as a guide for leadership in times of crisis.

Several of Brookdale’s executives accompanied Baier to the stock exchange to mark the occasion.

“I would like to thank the New York Stock Exchange for this tremendous opportunity,” Baier remarked. “It is truly an honor to ring the closing bell on behalf of the heroes of Brookdale; heroes who fulfill our mission to enrich the lives of our residents and their families every day. I am so grateful to be able to celebrate their extraordinary efforts and accomplishments. “

Heroes Work Here is available for download. The paper version should be out on May 24, and pre-orders are available now. Net proceeds will be donated to the company’s Associates Compassionate Fund, which provides financial assistance to eligible Brookdale associates who face a personal disaster or crisis beyond their control.

About Brookdale Senior Living
Brookdale Senior Living Inc. is the nation’s leading operator of senior living facilities. The Society is committed to fulfilling its mission to enrich the lives of the people it serves with compassion, respect, excellence and integrity. The Company operates residences for independent persons, assisted living facilities, memory care and retirement residences in continuing care. Through its comprehensive network, Brookdale helps provide seniors with care and services in an environment that feels like home. The company’s expertise in healthcare, hospitality and real estate provides residents with opportunities to improve their well-being, pursue their passions and stay connected with friends and loved ones. Brookdale operates and manages 678 communities in 41 states from March 31, 2022, with the capacity to serve more than 60,000 inhabitants. For more information on Brookdale, visit

Contact: Media Relations, (615) 564-8666, [email protected]

SOURCE Brookdale Senior Living


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