Farshore signs agreement for CoComelon book publishing

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Farshore and HarperCollins Poland have entered into a joint agreement to publish “CoComelon”, a preschool YouTube channel and streaming media show owned by Moonbug Entertainment.

Farshore will launch the series on September 30, 2021 with two titles based on the channel’s most viewed and popular songs: CoComelon Bath Song Board Book and CoComelon Wheels on the Bus Board Book. Other publications will follow in 2022.

Emma Cairns-Smith, director of global acquisitions at Farshore, acquired the UK, Irish and Polish rights from Bethan Garton to The Point. 1888.

Zoe Masters, Trademark and Licensing Editor at Farshore, said: “We are delighted to release ‘CoComelon’ as part of this joint agreement with HarperCollins Poland. Farshore, we’re committed to ensuring a love of reading from an early age, and our “CoComelon” titles will provide fun and engaging books that children can share and enjoy over and over again. The books will launch in 2021 and we couldn’t be happier with the retail response we’ve received so far. “

Katie Wilkinson, Senior Business Manager at ThePoint.1888, commented, “Farshore’s goal is to make every child a proud reader, so I’m absolutely thrilled we’re working with them on this epic brand. ‘CoComelon’ has joined the children’s digital entertainment space. and growing like no one has seen it before, it is currently the world’s most viewed YouTube channel and the second most subscribed. This lends itself perfectly to publication and I’m excited to see the first titles later this year, and then the list of titles will roll out in 2022 and beyond. “

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