Sarah Jessica Parker is set to team up with independent publisher Zando to launch her own brand.
Parker will acquire books under the SJP Lit imprint, it was announced on Tuesday, with the actress set to publish books described as ‘radical, expansive, thought-provoking and big-hearted works of literature and business that include voices international and underrepresented, leveraging its far-reaching celebrity to connect emerging and established authors with avid new readers.
Parker will be involved in the publishing process, including book selection, acquisition, cover design and release. Four to six titles have already committed to publishing over three years.
For the imprint, Parker is teaming up again with Zando founder and CEO Molly Stern, who ran Penguin Random House’s Crown Publishing Group as senior vice president and publisher when the actress launched SJP for Hogarth. Books published under this imprint included Fatima Farheen Mirza New York Times Bestseller A place for us gifted by Claire Adam — winner of the Desmond Elliott Prize — and Dawnthe collection of stories by a former co-chairman of the Turkish People’s Democratic Party Selahattin Demirtas.
“It is with immense pride and pleasure that I announce the launch of my new brand, SJP Lit,” said Parker. “I’m thrilled to be back in the world of books, partnering once again with the great Molly Stern and the brilliant team she built at Zando. I do not hide my devotion to books, the necessary role they play in my life and my endless admiration for authors and storytellers. It is therefore simply a dream come true to have the opportunity to once again participate in the discovery and support of extraordinary new voices. I feel especially lucky to be part of the process of helping readers discover their favorite new books and authors, a task I don’t take lightly and tend to do with a vengeance.
Stern added in a statement, “Sarah Jessica’s genuine passion and commitment to books has long been a deep inspiration to me and a guiding light for Zando’s mission. Reading, discovering and discussing exciting new voices with her is one of life’s great pleasures. Sarah Jessica is an essential part of Zando’s DNA, and I’m so proud to be able to build and publish with her again.
Zando, founded by Stern in 2020, partners with influential creators, organizations and institutions to release titles under their own imprints.
Parker is the latest addition to join the publisher’s roster of partners, which also includes Lena Waithe’s Hillman Grad Productions, John Legend’s Get Lifted and Gillian Flynn, which will publish books under the Hillman Grad Books, Get Lifted Books and Gillian Flynn Books.
Zando will release its first three books under its eponymous imprint this spring.